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The Indispensable Role of Brokers in the ICHRA Process

Individual Coverage Health Reimbursement Arrangement (ICHRA) – quite a mouthful, isn't it? But despite its complex name, its aim is simple: to provide employers with a flexible, efficient, and cost-effective way to offer health benefits to their employees.

ICHRA is a type of Health Reimbursement Arrangement (HRA) where employers provide employees with a defined contribution to spend on individual health insurance policies. It's a modern approach to health coverage that's gaining traction among employers of all sizes and industries.

Learn all about ICHRA with our comprehensive ICHRA guide

Demystifying ICHRA and Its Potential Impact on Brokers

For brokers, the shift from group insurance to ICHRA can be a significant transition. Under the traditional group health insurance model, your role is primarily focused on finding a one-size-fits-all plan for all employees. However, ICHRA introduces a new dynamic. Instead of a single plan, you're facilitating a tailored health benefit solution for each employee. The setup and implementation of ICHRA require a broker's savvy negotiation and consultative skills to ensure employers understand this unique model.

With ICHRA, your role extends beyond mere facilitation. You are a trusted advisor, a guide helping employers navigate the complex landscape of individual health coverage. Yes, it's different, but it also opens up a new world of opportunities for you to provide added value to your clients.

If you're a broker and have concerns about how the Individual Coverage Health Reimbursement Arrangement (ICHRA) is going to affect your role, I'm here to assure you: not only is there a significant place for you in the ICHRA landscape with Take Command, but your role is also fundamental and irreplaceable in our business operations.

At Take Command, we highly value and prioritize our partnerships with brokers. We understand that you're instrumental in connecting us with opportunity, fostering client relationships, and guiding employers through the complexities of health coverage options. Let's dive in to understand the integral part you play in the ICHRA process with us.

It All Starts with You

You are the starting point, the springboard, in the ICHRA process. You bring us the opportunities; without you, there wouldn't be a starting point. Whether it's identifying potential clients or preparing consultations, your work is critical in setting the stage for ICHRA success.

You Make It Personal

Every employer is different, with unique needs, budget constraints, and desired levels of benefit. This is where you truly shine. You have the ability to gauge these requirements and communicate them effectively to us.

To make this happen, you send us your client's Census. This critical information empowers us to generate a tailor-made proposal—an ICHRA program proposal, specifically crafted based on the client's budget and desired level of benefit. Without your expertise in gathering and conveying this data, creating an optimized proposal wouldn't be possible.

You Are the Bridge

After the proposal is prepared, your role becomes even more pivotal. You show the employer this customized proposal and help them understand it. With your adept communication skills and deep understanding of your client's needs, you help the employer make an informed decision.

This is a crucial phase where your guidance is indispensable. Not only do you provide employers with the details of the proposal, but you also illuminate the potential benefits and outcomes, helping them see the value in the ICHRA program.

You Seal the Deal

Once we agree on the ICHRA program specifics, we start the technical process: creating your profile, building your account, and inviting employees. But your contribution doesn't end here. Your continuous involvement and support can significantly smooth this transition process for the employer and their employees.

You Benefit As We Support

Following the agreement, Take Command takes the reins on onboarding and enrolling employees, maintaining ongoing support, and providing robust reporting. This frees you up to focus on what you do best – building relationships, finding new opportunities, and advocating for the best interests of your clients.

While we handle the logistics, you continue to provide value by remaining a point of contact for the employer, addressing their concerns and clarifying any confusions. This ongoing involvement positions you as a trusted advisor, solidifying your essential role.

And here's the cherry on top: for all the value you bring into the ICHRA process, you get paid commissions. This compensation model ensures that your work, time, and expertise are duly rewarded.

The Vital Role You Play 

So, there you have it. As a broker, you're not just a cog in the wheel—you're an integral part of the ICHRA process with Take Command. You are the linchpin that connects us with opportunity, bridges communication gaps, and ensures employers make informed decisions.

The ICHRA journey with Take Command is one that not only appreciates your role but also fortifies it. Your fears of being cut out are understandable, but rest assured, in our eyes, you're irreplaceable. And together, we can create a health coverage solution.

ICHRA administration made easy with Take Command

Unlocking Broker Benefits: The Ease and Efficiency of Partnering with Take Command

One of the main advantages of partnering with Take Command as a broker is the ease and efficiency it brings to your day-to-day operations. Our streamlined approach to ICHRA is designed to simplify your role, making it easier to manage compared to traditional group insurance plans.

Reduction in Administrative Burdens

With group insurance, brokers often find themselves tangled in a web of administrative tasks – from managing plan changes to troubleshooting employee concerns. With Take Command, this heavy load is significantly lightened. Once the ICHRA program specifics are agreed upon, we handle the intricacies of onboarding, enrollment, and employee support. This allows you to focus on your primary roles: client relationship management and business growth.

Enhanced Client Relationships

ICHRA introduces a personalized approach to health coverage, offering employees the freedom to choose a plan that best fits their needs. This shift can significantly enhance the perceived value of the benefits package you offer your clients, leading to improved client satisfaction and retention. And since we manage the administrative tasks, you have more time to nurture these relationships.

Increased Revenue Opportunities

Not only does partnering with Take Command simplify your role, but it also presents new avenues for revenue. Each successful ICHRA setup results in commissions for you. The more employers you onboard to ICHRA, the more you earn. And since you're freed from administrative tasks, you have more time to engage potential clients and grow your business.

Flexibility and Scalability

Unlike group insurance plans, which often require annual renegotiations and adjustments, ICHRA provides a more flexible, scalable solution. The defined contribution model allows for straightforward budget planning for employers, making it easier for you to scale your client's benefits offerings as their business grows.

In essence, partnering with Take Command offers a win-win situation. While we focus on the intricate mechanics of ICHRA implementation and support, you can concentrate on your core competencies, providing valuable advice and strengthening client relationships. The result? A more efficient, rewarding, and successful brokerage business.


Task or Responsibility

Take Command Role

Broker Role

Identifying Opportunities


Identifies potential clients and prepares initial consultations.

Proposal Generation

Creates a customized ICHRA proposal based on the client's Census data, budget, and desired level of benefit.

Provides client's Census data to Take Command for proposal creation.

Communication with Employer


Presents the proposal to the employer, explains it in detail, and helps them make an informed decision.

Account Setup

Creates broker profile, builds the account, and invites employees.

Assists in the smooth transition of the employer and employees into the system.

Employee Onboarding

Manages the onboarding and enrollment process. Provides ongoing support and robust reporting.

Continues to provide value by remaining a point of contact for the employer.


Provides commission to the broker.

Earns commissions based on successful ICHRA setups.

Embracing the Future of Health Coverage: Final Thoughts

As we look towards the future of health coverage, the ICHRA model represents a fundamental shift, introducing a level of personalization and flexibility that traditional group plans can't match. This change may feel intimidating, but as we've seen, it also brings a world of opportunities for brokers.

In the ICHRA process, your role as a broker is not just preserved, but enhanced. With Take Command, you bring us opportunities, guide employers through the decision-making process, and continue to serve as a trusted advisor while we handle the operational details.

Partnering with Take Command not only simplifies your role but also expands your opportunities, making it easier and more lucrative than managing traditional group insurance plans. Together, we can provide employers with a modern, flexible, and cost-effective health coverage solution while growing your brokerage business.

So, step boldly into the future of health coverage with us. After all, in this journey to redefine health benefits, your role as a broker is not just valuable, it's vital.

Ready to Take Command of Your Brokerage Future?

Now is the time to embrace the exciting opportunities that ICHRA presents. As a broker, you're perfectly positioned to help employers navigate this new terrain while reaping the rewards of a simpler, more efficient process.

Take Command is here to partner with you every step of the way, from preparing bespoke proposals based on your clients' needs to taking on the heavy lifting of onboarding, enrollment, and ongoing support.

Don't let the shift towards ICHRA intimidate you. Instead, seize this moment to evolve your brokerage role, create happier clients, and grow your business.

Ready to embark on this journey with us? Contact us today and let's reshape the future of health coverage together.



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