Toggle navigation
Georgia Small Business Health Insurance skyline
Small Business

Navigating Health Insurance for Small Businesses in Georgia

Operating a small business in Georgia is an endeavor filled with passion, dedication, and a commitment to growth. Amidst your focus on delivering exceptional products or services, it's crucial to prioritize the well-being of your employees. Offering comprehensive health insurance is a powerful way to demonstrate your dedication to your team's health while fostering a positive workplace environment.

In this comprehensive guide, we'll delve into the importance of health insurance for Georgia small businesses, explore available options, and provide insights to help you make informed decisions that benefit both your employees and your business.

The Significance of Health Insurance for Georgia Small Businesses

Georgia's small businesses play a vital role in driving the state's economy, and they are often the backbone of local communities. Providing health insurance isn't just about meeting legal requirements; it's about nurturing a healthy workforce and a thriving business. Remember, as a small businesses you aren't actually required to offer health insurance to your employees, but it's obviously a great way to boost morale and productivity as well as recruitment and retention. 

Here's why health insurance matters for small businesses in Georgia:

1. Employee Well-Being and Satisfaction

Offering health insurance demonstrates your commitment to your employees' health and well-being. It enhances job satisfaction and loyalty, reducing turnover and the costs associated with hiring and training new staff.

2. Attraction of Top Talent

In a competitive job market, a comprehensive benefits package, including health insurance, can attract skilled individuals to your small business, helping you build a talented and dedicated team.

3. Focus on Core Business Activities

When your employees have access to quality healthcare, they can focus on their roles without worrying about medical expenses, leading to increased productivity and engagement.

4. Positive Workplace Culture

Providing health insurance fosters a positive workplace culture where employees feel valued, supported, and part of a team that cares about their health and well-being.

Choosing Health Insurance for Your Georgia Small Business

Prioritizing health insurance for your small business in Georgia is an investment in the health, well-being, and overall job satisfaction of your employees. By offering comprehensive coverage, you're fostering a positive workplace culture that values your team's health and happiness. As you explore health insurance options, consider the unique needs of your employees and aim to provide plans that align with their well-being. By safeguarding your employees' health, you're contributing to the success and growth of your small business in Georgia, creating a strong foundation for a thriving and motivated workforce.

As a small business owner in Georgia, you have several options for providing health insurance for small business employees. Here's a closer look at the key considerations:

1. Small Group Health Plans

These plans are designed specifically for groups of employees within small businesses. They offer a range of coverage options, including health, dental, and vision. You'll want to evaluate the premium costs, deductibles, co-payments, and other out-of-pocket expenses associated with each plan. They are very one-size-fits-all and subject to price hikes each year.

2. Health Reimbursement Arrangements

Small businesses in Georgia can reimburse employees for individual health insurance tax-free through new models of health reimbursement arrangements. Since this doesn't require medical underwriting, there is no risk to bear. You choose your budget and stick with it. Your employees get to choose which plan is best for their unique needs and all of these options. For 2024, this means they would shop on Georgia's new state exchange called Georgia Access (vs All of these high quality health insurance plans will cover Essential Health Benefits and are ACA-compliant. 

3. SHOP Marketplace

The Small Business Health Options Program (SHOP) Marketplace, accessible through, allows small businesses to compare and purchase health insurance plans that suit their needs and budget.

→ For bonus points, read our Guide to Small Business Health Insurance. 

Benefits of Providing Health Insurance for Georgia Small Businesses

Offering health insurance brings a multitude of benefits to your small business:

1. Employee Retention and Satisfaction

Competitive health insurance enhances employee satisfaction and loyalty, reducing turnover and fostering a stable workforce.

2. Improved Employee Health

Access to healthcare leads to improved overall health, resulting in increased productivity, reduced absenteeism, and higher morale.

3. Attraction of Skilled Talent:

Comprehensive health insurance can attract skilled individuals who prioritize their health and seek attractive benefits.

4. Positive Company Image

Providing health insurance demonstrates your commitment to your employees' well-being and portrays your business as a responsible and caring employer.

Health Reimbursement Arrangements in Georgia: The Easy, Affordable Option 

And now for our favorite subject: Health Reimbursement Arrangements. As we mentioned above, these defined contribution tools allow Georgia business owners  to reimburse their employees for health insurance tax-free.

The result is cost control, predictable budgets, and hands-off management for small business owners and flexibility, personalization and choice for employees.

What is an HRA? 

A health reimbursement arrangement is a tax-advantaged benefits solution that allows employers to reimburse their employees for qualified health costs or individual insurance premiums.

Traditional group health insurance plans are complex, overpriced, and rigid. Not to mention, it's challenging to find the right plan that fits all of your employee's health care needs. For many small employers, a Health Reimbursement Arrangement (HRA) is an excellent alternative to group plans.

Advantages of HRAs for Georgia Small Businesses

  • Employee Choice. Employees get to choose an individual insurance plan that meets their needs. They may also be reimbursed for out-of-pocket health care expenses.
  • No Pre-Funding Accounts. No more upfront costs. With an HRA, the employer sets the allowance, and reimbursement payments aren't made until qualified claims are approved.
  • Fixed Dollar Amounts. No annual premium raises on group insurance plans.
  •  No Participation Requirements. If employees decide not to use the benefit, it doesn't impact the HRA plan.
  • Tax Advantages. Employees get reimbursements tax-free. Employers can deduct the reimbursements from taxes. Plus, there is no payroll tax on the amount.

Why is Georgia well-positioned to take advantage of HRAs? 

Georgia's individual health insurance landscape is highly competitive, which means that there are ample affordable options for employees to choose from. In fact, in many counties in Georgia, individual health insurance rates are considerably cheaper than their small group counterparts. 

See all that bright green? That means that in those counties, individual rates are cheaper. Why not take advantage of that? 

Screen Shot 2023-08-16 at 6.44.21 AM

That means your benefits dollars will stretch further with an HRA.

If you want to see what individual rates are in your specific county, use our Market Snapshot Tool. It will tell you what health insurance companies your employees can choose from, the network types available (like HMO vs PPO), and what average premium costs would be. Here's an example for Fulton County. So many great choices!


Sound interesting? We thought so. Connect with one of our experts. We'd love to walk you through how our platform works. 

Talk to an expert


Small Business

Let's talk through your HRA questions

Fill out the form below to connect with our team and see if an HRA is a good fit.