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About Take Command

Mission driven. People focused.

We deliver the best employee health insurance experience on a budget you control.

 

As seen in

Leading ICHRA since the beginning & building the future of modern health benefits

TC Timeline 2026

 

Mission

Deliver seamless defined contribution benefits with heart.

We believe the defined contribution model of insurance can give clients a better insurance experience while supporting positive market changes. We’re going to use technology to make it scalable and knowledge and care to make it awesome.

Vision

Help 1 million people take command of their health insurance by 2033.

 

 

Purpose

To empower people who empower people.

We reimagine the health insurance industry under the principles of personal agency and system transparency over group disablement and system murkiness. We cascade change by empowering our own team, who empowers our partners and admins, who empower their employees, and so forth.

watercolor - rocket launch

Our Story

2014: Take Command was founded at Wharton

When Jack Hooper founded Take Command Health in 2014, he had dreams of using data to bring transparency and affordability to the confusing world of health insurance.

2016: Take Command launches individual shopping site

Obama, Biden, and GOP Congress create QSEHRA, enabling the reimbursement model for small employers.

2017: Take Command launches industry-first QSEHRA platform

Blurb here?

2018: “ICHRA” proposed by Trump Administration to expand QSEHRA to all employers

In December, Take Command engaged by federal regulators to help with “ICHRA” rules.

2019: ICHRA rules finalized, extending the reimbursement model to all employers 

Take Command invited to the White House. In October, Take Command launches industry-first ICHRA platform.

2020: ICHRA goes live!

Take Command invited to CSM to help lead “Industry Day” rollout.

2021: Take Command closed a $12 million Series A funding

In April, funding led by LiveOak Venture, Edison Partners, and SJF Ventures.

2024: Take Command closed a $25 million Series B funding

In Aug 2023, funding  led by Edison Partners.

Take Command delivers the best employee insurance experience on a budget you control.

More Heart

Take Command will care for your employees like you do. From 1:1 enrollment and plan selection consulting to urgent access-to-care needs to everyday support, our teams of specialists leverage their unique expertise and genuine empathy to ensure employees feel fully supported and empowered with their benefits.

More Choice

Take Command offers employees the broadest selection of compliant health plans - even more than Healthcare .gov - which allows us to deliver the utmost personalization.  We don't limit plan choice or hide non-commissionable options like others do. Our goal is for each employee to easily choose the best plan for their individual needs and be confident in their selection.

More Control

You are in control of your health benefits costs while employees are in control of their health plan selections. Take Command partners with you to design an HRA program that aligns with your benefits strategy and financial goals so that you're always in control. Accessible reports, data visibility and real-time employee benefit information empower you to lead your team.

Our Core Values

Core Values are signals that give meaning, purpose, and a framework for decision-making. These five core values are what guide us here at Take Command!

People first

Encourage excellence

Do the right thing, for the right reasons

Innovate and iterate for scale

Always be learning

We’re on a mission to improve the healthcare system. Join us!

Health insurance can be confusing and frustrating. We want to fix that. Learn about our talented team and how you can join the team.

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Experiencing the problem first hand.

Take Command began when Jack Hooper and his wife, Brittany, were surprised with a twin pregnancy.

On a graduate school budget, Jack sought additional student loans to pay for the birth of his twins. He spoke with doctors, hospital administrators, and insurance experts and was shocked no one could give him a ballpark answer about how much the twins would cost. Read our launch story in the New York Times.

Read our launch story

Leadership With Vision. Strategy With Heart.

Meet the team guiding Take Command’s growth, mission, and commitment to delivering expertise—simplified.

 

Get to know our leaders: Read executive bios..

Jack Hooper - Co-Founder & CEO

Jack Hooper Co-Founder & CEO

Wayne Scott - CFO

Wayne Scott CFO

Jamie Potecha - COO

Jamie Potecha COO

Colin Anawaty - CPO

Colin Anawaty CPO

Ray Goforth - SVP of Marketing

Ray Goforth SVP of Marketing

Jake Wilker - SVP of Sales

Jake Wilker SVP of Sales

Tanner Dobbs - VP of Strategy and Partnerships

Tanner Dobbs VP of Strategy and Partnerships

Mike Bulman - VP, Engineering

Mike Bulman VP, Engineering

Andy Lange - VP of Enterprise Operations

Andy Lange VP of Enterprise Operations

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Take Command Executives

Meet our executive team and learn how they’re leading the charge to help millions of people take command of their insurance.​

Jack Hooper

Founder & CEO, Take Command

Jack Hooper is the founder and CEO of Take Command, a tech-driven company that helps employers offer personalized, 401(k)-style health benefits through HRAs. As an acclaimed thought leader, Jack has built a market-leading organization that offers innovative ICHRA administration and solutions. Take Command is the cornerstone of Jack’s mission to drive a new era of healthcare.

The Path to Innovation 

The inspiration for creating Take Command was personal. While navigating the healthcare system on a tight graduate school budget, Jack experienced firsthand the frustration of a broken system when he tried to get health coverage when he and his wife were expecting twins. 

This struggle sparked a vision for a more elevated healthcare experience—one that eventually positioned Take Command as a pioneer of the ICHRA movement. Under Jack's leadership, the company earned the distinct honor of being the only ICHRA provider invited to the White House for the announcement of ICHRA regulations.

A Foundation in Strategy & Forethought 
Jack’s career is a blend of high-stakes innovation and venture-backed scalability.

Education: He holds an MBA in Entrepreneurial Management from The Wharton School and an engineering degree from Texas A&M University.

National Security: Jack spent six years as an analyst for the CIA and FBI, receiving two innovation awards from the Director of the FBI and a distinguished service award for work overseas from the Director of the CIA.

Corporate Strategy: He honed his business acumen in management consulting at The Boston Consulting Group (BCG) and in project management at Shell Oil Company.

Healthcare Leadership: Jack founded and served as Chairman of the HRA Council, and he secured $25M in Series B funding for Take Command.

Outside the Office

Beyond his professional pursuits, Jack deeply values his family and faith. He lives in Dallas with his wife, Brittany, and their three sons, and credits them as the spark behind his entrepreneurial journey. When he isn't nerding out on healthcare policy, you can find him coaching basketball, exploring the outdoors with his boys, or attempting to keep up with the family’s giant dog, Wally.

Connect with Jack on LinkedIn and learn more about his leadership:

Wayne Scott

Wayne Scott serves as Chief Financial Officer of Take Command Health, where he leads financial strategy, capital planning, and operational execution during a critical phase of growth and market leadership in the ICHRA space.

With more than three decades of experience across investment banking, financial services, and high-growth operating companies, Wayne has a proven track record of driving transformation at scale. His background includes CFO roles in complex, regulated environments, where he has led mergers and acquisitions, raised capital, rebuilt financial infrastructure, and guided organizations through inflection points requiring both discipline and strategic investment.

At Take Command, Wayne partners closely with the executive leadership team and board to balance growth and cash efficiency, sharpen unit economics, and position the company for long-term enterprise value creation. His work is grounded in a pragmatic approach to capital allocation, operational accountability, and risk management—ensuring the business can scale sustainably while navigating market volatility.
Wayne’s approach to financial management is grounded in balance. “I’m always thinking about where we want to go and how to get there. Looking at the horizon while making smart decisions about day-to-day operations is crucial to building a strong foundation for positioning and scale.”

A Certified Public Accountant, Wayne brings both technical rigor and strategic perspective to his role. He is also an active advisor and executive coach, reflecting his broader commitment to developing leaders and building enduring organizations.

Connect with Wayne on LinkedIn

Jamie Potecha

Jamie Potecha is the Chief Operating Officer at Take Command Health and has 15 years of experience in the health insurance and risk management industry. He specializes in scaling regulated businesses across all 50 states and has deep expertise in employer health benefits and reinsurance structures.

Jamie has built and led multi-functional organizations spanning delivery operations, customer experience, insurance operations, account management, data & analytics, and people operations His passion is creating scalable, metrics-driven systems. He achieves that by  building practical operating models that improve consistency across support, advising, and advocacy, and on creating KPI systems that translate operational performance into clear executive and board insights.

He is a speaker and moderator on topics including data readiness, AI in self-insurance, and operational scalability, and has led executive panels with industry leaders across the employee benefits ecosystem. He also advises and serves on the board of several non-profits and early stage startups. 

"Jamie is a natural leader who will bring extensive expertise in operations, strategy, and product management to Take Command," said Take Command CEO Jack Hooper. “Jamie's arrival reinforces our commitment to providing our customers and partners with the infrastructure and resources they need to deliver an exceptional employee health insurance experience on a reliable, predictable budget."

Jamie’s professional philosophy is simple: Build systems that scale, operate with clarity and accountability, and focus relentlessly on delivering measurable outcomes.

Connect with Jamie on LinkedIn

Colin Anawaty

Colin Anawaty is a healthcare technology executive and entrepreneur with a track record of building and scaling innovative platforms at the intersection of benefits, care delivery, and infrastructure. Colin joined Take Command in 2025 as the Chief Product Officer. He leads product strategy and execution, ensuring the platform continues to deliver an exceptional employee health insurance experience.
Before joining Take Command, Colin was founder and Chief Product Officer of First Dollar, a modern healthcare benefits platform that simplifies how individuals and employers manage healthcare spending. The company was acquired by Inspira Financial in 2024.

Colin also co-founded Patient IO, a leading care coordination platform, where he led product from inception through its acquisition by Athenahealth in 2016. Following the acquisition, he served as Executive Director at Athenahealth, where he spent three years driving value-based care initiatives during a period of significant growth and transformation, culminating in the company’s private equity merger with GE Healthcare.

Beyond his operating roles, Colin is an active contributor to the broader healthcare and startup ecosystem. He serves as an advisor and mentor to early-stage companies, has been a featured panelist and speaker at CES and SXSW, and regularly engages in advocacy work on Capitol Hill focused on healthcare affordability, interoperability, and patent reform. He has also guest lectured on entrepreneurship at the University of Texas and supports innovation and community engagement in Austin through his involvement with the university and as a SXSW volunteer.

“Colin is an empathetic, player-coach executive with deep experience driving innovation and meaningful impact in healthcare,” said Take Command CEO Jack Hooper.

Colin has lived in Austin, Texas since 2000 and remains deeply engaged in its civic and cultural community. Outside of work, he is a father of two, a music enthusiast who plays guitar, piano, and drums, and an avid supporter of Austin City Limits and the local arts scene.

Connect with Colin on LinkedIn

What makes us different

Purpose-built technology

Easy and approachable for companies just stepping into benefits and the model of choice for businesses looking to ditch their group plans, our end-to-end solution is designed with one purpose in mind: to make defined contribution seamless and straightforward for all. With HRA administration, insurance enrollment, and payments under one roof, our platform enables you to set up your plan quickly and connects with systems you’re already using.

Expertise, simplified 

Experts without the ego, we cut through the confusing world of employee benefits, government regulations, and insurance jargon to make the complex simple. We were leaders in the space before anyone had ever heard of ICHRA or QSEHRA and even helped write the regulations that brought them into practice. We help each client through best in class change management and by leveraging our experience successfully helping 5,000+ companies navigate new territory.

Relentless personalization

We put people first, always, whether that’s finding the right plan for an employee, establishing the right HRA design for a workforce, choosing the right HRA for a business, or evaluating benefits solutions with a broker. While needs and motivators vary, we are champions for them all. Laser-focused on optimizing experience and outcomes, we’re a tech-forward team with that essential human touch.

What Makes Us Different

qsehra administration + ichra administration

Proven and trusted.

2014
Year Founded
50
States Served
100K+
People Helped

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